At the dawn of the new millennium, Amazon unveiled the logo that they continue to use today. It may look like a smile, as in, “I’m happy I don’t have to leave my house ever again to buy whatever I need!,” but the curved line under the Amazon logo is actually an arrow that starts at the “a” and points to “z,” meaning they sell everything from A-to-Z.
And here you can see that the logo is actually smiling!
“FedEx” hid a small arrow between letters E and x, which represents the forward momentum and efficiency.
The letter P in the logo is stylized to remind us of an actual pin.
People usually see the letter F separated from the number 1. But actually, the number is white, followed by the red flag.
Few actually notice a biker, smoothly incorporated into the title.
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