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Stories

11 Secret Messages In The Logos Of Brands You Know And Love

By Lauren Novak

7 years ago

6. Tostitos

tostitos
Flickr

 

Right In Plain Sight

 

chips and salsa
Flickr

Friends Share Their Chips

What do the colored shapes over the ‘i’ represent? They aren’t just there for color, it represents a bowl of salsa and a chip. See how the ‘t’s’ are curved a bit? They represent people. Do you see the two people coming together to enjoy chips and salsa now? How clever!

7. Goodwill

goodwill
Wikimedia Commons

SMILE

 

g
Wikimedia Commons

Notice The Matching g’s

The Goodwill logo contains half of a smiling face. Perhaps this is because it feels so good to donate items? The face is actually a larger version of the ‘g’ in the word Goodwill. Can you see it now?

8. Hershey’s Kisses

hershey kiss
Pinterest

There Are 3 Kisses?

kisses
Pinterest

Now That I Look At It, After All These Years

How many Hershey Kisses do you see in their logo? Two, right? Wrong! There are actually three, but one is pretty hidden. Look between the ‘K’ and the ‘I’ and tilt your head slightly to the left and you will see another Kiss.

9. Pinterest

pinterest
Wikimedia Commons

Hard To Look At It The Same

 

pin
Wikimedia Commons

Very Pinteresting

The Pinterest logo is pretty self-explanatory. It is a giant P. However, you can see that it also has the shape of a pin, which is what you do on their website.

10. Chick-fil-A

chick fil a
Flickr

 

 

Too Obvious

chicken
Flickr

 

Although, I Love Chick-Fil-A

The logo is simply the name Chick-fil-A. Did you ever notice that the ‘C’ has been drawn to look like a chicken? It all comes together perfectly!

11. Gillette

gillette
Wikimedia Commons

 

You Have To Be Sharp To Get This One

sharp
Wikimedia Commons

Ouch!

This is another logo that simply says what the brand’s name is. However, the slanted style is supposed to represent a razor sharp edge.

Did any of the hidden meanings in these logos surprise you? Can you think of any other brands with secrets in the logo?

If you enjoyed this article, please SHARE with your friends and family!

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