The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second jingle and more like a short film. After it was broadcast (just the once), Super Bowl ads were expected to be elaborate, plot-driven commercials. Broadcast during a hot Cold War, Apple’s ad played on people’s fears by likening its rival, IBM, to an Orwellian Big Brother, set on dominating the personal computer industry. And featuring a female heroine, the ad appealed to younger consumers with more liberal views on gender roles.
22. “The Clydesdales Brotherhood”
23. Budweiser Lost Dog Super Bowl Commercial
In the emotional spot, directed by Jake Scott, the Budweiser Clydesdales help the puppy learn the true meaning of friendship by reminding us that
#BestBuds always have your back. Some more fun facts about “Lost Dog”: · Eight puppies – seven females and one male – are featured in Budweiser’s “Lost Dog” spot, all of which were just 11-12 ½ weeks old at the time of filming. · Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for Budweiser’s “Lost Dog” ad. · Budweiser’s “Lost Dog” ad was shot at a ranch outside Santa Barbara, Calif., in early December. · In Budweiser’s “Lost Dog” ad, actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for the third time. Don is originally from Houston and now lives in Los Angeles. · The song in the spot, “I’m Gonna Be (500 Miles)” is performed by Sleeping At Last. Last year, Budweiser broke records with its Super Bowl spot, “Puppy Love,” which was a Top 10 branded content video and Top 10 video overall on YouTube.
Not much to say about these last two Budweiser commercials except bring out the tissues. My absolute favorites. I saved the best for last. Budweiser has always won my vote for the sweetest commercials.