21. Apple — “1984”
The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second jingle and more like a short film. After it was broadcast (just the once), Super Bowl ads were expected to be elaborate, plot-driven commercials. Broadcast during a hot Cold War, Apple’s ad played on people’s fears by likening its rival, IBM, to an Orwellian Big Brother, set on dominating the personal computer industry. And featuring a female heroine, the ad appealed to younger consumers with more liberal views on gender roles.
22. “The Clydesdales Brotherhood”
23. Budweiser Lost Dog Super Bowl Commercial
https://youtu.be/TPKgC8KPBMg
In the emotional spot, directed by Jake Scott, the Budweiser Clydesdales help the puppy learn the true meaning of friendship by reminding us that #BestBuds always have your back. Some more fun facts about “Lost Dog”: · Eight puppies – seven females and one male – are featured in Budweiser’s “Lost Dog” spot, all of which were just 11-12 ½ weeks old at the time of filming. · Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for Budweiser’s “Lost Dog” ad. · Budweiser’s “Lost Dog” ad was shot at a ranch outside Santa Barbara, Calif., in early December. · In Budweiser’s “Lost Dog” ad, actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for the third time. Don is originally from Houston and now lives in Los Angeles. · The song in the spot, “I’m Gonna Be (500 Miles)” is performed by Sleeping At Last. Last year, Budweiser broke records with its Super Bowl spot, “Puppy Love,” which was a Top 10 branded content video and Top 10 video overall on YouTube.
Not much to say about these last two Budweiser commercials except bring out the tissues. My absolute favorites. I saved the best for last. Budweiser has always won my vote for the sweetest commercials.