Vitameatavegamin is a fictitious health tonic imbibed by Lucy on the 1952 I Love Lucy episode “Lucy Does a TV Commercial”. It is stated as an elixir containing concentrated “vitamins, meat, vegetables, and minerals”. It promised to help people who are “tired, run-down, and listless”.
During filming, Lucy was actually drinking apple pectin out of the Vitameatavegamin bottle. Originally, the Vitameatavegamin was 11% alcohol, according to a rare picture seen here, but for production, it was increased to 23%. Vitameatavegamin was based on variouspatent medicines and nutritional supplements of the era; examples of well-known real-life elixirs of the sort included Geritol and Hadacol, iron and B-vitamin elixirs formulated in the mid-1940s that were then 12% alcohol.
The fictitious elixir is portrayed on multiple souvenir merchandise from cinnamon-flavored Vitameatavegamin candy, to cookie jars, to crocs.
Credit: wikipedia.com
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