Volkswagen Gives A Proper Send-Off To The Beetle With A Heartwarming Commercial

As Volkswagen discontinues the production of such an iconic car, they announced that they will be unleashing a new, electric vehicle. The final Beetle car was unleashed to the public in July 2019 in Mexico. That assembly line will now produce the Tarek SUV. As a nod to moving towards the future, Volkswagen decided to sell off its last few Beetles on Amazon.

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Johannes Leonardo Chief Creative Officer Leo Premutico talks about the end of the Beetle and the commercial. “This animated film pays homage to the imprint this car has made as we make way for an exciting future of electric mobility for the masses,” she says. “When creating the campaign, it was very intentional that we didn’t put any one person or moment on a pedestal. The Volkswagen Beetle was the great equalizer for society and culture at large. This isn’t one person’s goodbye or a company’s, it’s everyone’s goodbye.”

As we say “goodbye” to this legendary vehicle, at least we still have this heartfelt commercial to remember it by. Take a look at the short, animated commercial below!