One barber out of City Cuts from Kutztown, Pennsylvania pays the kids who come into his shop for a haircut of they read a book out loud. This is all because of a program called “Books by Kids,” which was started by Jon Escueta, the owner of the barbershop. He says that he started this program to help build self-esteem in kids.
His customers get $3 per book read and it’s entirely their book of choice. Both customers and community members donate books and funds. Additionally, there is a GoFundMe account available to help cover costs.
Escueta’s idea behind the movement came from his own childhood pain of being severely anxious and feeling like he was being judged. He is now 32 years old, but at the age of 8, he migrated from the Phillippines. He says he did not know English and felt he was being judged a lot. Escueta says he feels a close connection with these young, shy boys who come into the barbershop.
Carrie Ann Hamilton is the mother of the boy in the viral video. She says she sees a difference in her 8-year-old son, Connor. “Connor is working on trust and the barbers are helping him feel more comfortable,” she explains. She also says she travels up to 20 minutes just to visit this barbershop because of the personal care the barbers show.
Hamilton also confirms that her son, Connor, is now raising his hand more in class and always speaking up. It has made a huge difference in his self-confidence!
Take a look at the full viral video below! It will warm your heart.
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